Dr. Pillai explains this:
The ritual is the carbonization of thoughts. Carbon is our information bearing atoms. The carbon residue (ash) given out as Prasad is to be placed on the third eye area of the participants and carries the blessings of the archetypes invoked.
Please Note: Your Prasad will be shipped one week after the entire set of rituals is performed from Chennai, Tamil Nadu. For international shipping, please allow 2 – 4 weeks for delivery.